Seth Godin's Blog

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Seth Godin's riffs on marketing, respect, and the ways ideas spread.
Updated: 44 weeks 4 days ago

The hierarchy of success

Mon, 09/14/2009 - 06:32
I think it looks like this: Attitude Approach Goals Strategy Tactics Execution We spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing. Big news:... Seth Godin
Categories: Marketing

The end of dumb software

Sun, 09/13/2009 - 05:41
In the age of rapid cycles and connected data, how long are we going to have to settle for dumb software? Here's the detail screen from iCal. If I write a long text to go with an appointment, the only... Seth Godin
Categories: Marketing

The end of dumb software

Sun, 09/13/2009 - 05:41
In the age of rapid cycles and connected data, how long are we going to have to settle for dumb software? Here's the detail screen from iCal. If I write a long text to go with an appointment, the only... Seth Godin
Categories: Marketing

Flipping abundance and scarcity

Sat, 09/12/2009 - 04:47
I think it's dangerous and often fatal to put free on top of an existing business model. Things fall apart. People look at the free revolution and say, "oh, that could never work. If I gave x, y or z... Seth Godin
Categories: Marketing

Flipping abundance and scarcity

Sat, 09/12/2009 - 04:47
I think it's dangerous and often fatal to put free on top of an existing business model. Things fall apart. People look at the free revolution and say, "oh, that could never work. If I gave x, y or z... Seth Godin
Categories: Marketing

Taking the time to teach

Fri, 09/11/2009 - 05:54
What we do in the long run, over time, drip by drip, affects the market so much more than an angry reaction or urgent event. Smoking a pack a day for twenty years is a great way to be sure... Seth Godin
Categories: Marketing

Taking the time to teach

Fri, 09/11/2009 - 05:54
What we do in the long run, over time, drip by drip, affects the market so much more than an angry reaction or urgent event. Smoking a pack a day for twenty years is a great way to be sure... Seth Godin
Categories: Marketing

The big drop off

Thu, 09/10/2009 - 06:49
We try so hard to build the first circle. This is the circle of followers, friends, subscribers, customers, media outlets and others willing to hear our pitch. This is the group we tell about our new product, our new record,... Seth Godin
Categories: Marketing

The big drop off

Thu, 09/10/2009 - 06:49
We try so hard to build the first circle. This is the circle of followers, friends, subscribers, customers, media outlets and others willing to hear our pitch. This is the group we tell about our new product, our new record,... Seth Godin
Categories: Marketing

Righteous indignation

Wed, 09/09/2009 - 06:43
This is a default response for many people--irked customers, angry bosses, disappointed colleagues. It's easy to go into high dudgeon (in fact, low dudgeon isn't even in the dictionary, it's always 'high'). The thing is: it doesn't work. It rarely... Seth Godin
Categories: Marketing

Righteous indignation

Wed, 09/09/2009 - 06:43
This is a default response for many people--irked customers, angry bosses, disappointed colleagues. It's easy to go into high dudgeon (in fact, low dudgeon isn't even in the dictionary, it's always 'high'). The thing is: it doesn't work. It rarely... Seth Godin
Categories: Marketing

Bonus: a big week for books

Tue, 09/08/2009 - 11:56
Lots of books cross my desk, and I think Amazon has me down as customer of the year. I've noticed that the quality of books keeps going up, particularly some of the business titles I've seen lately. No room for... Seth Godin
Categories: Marketing

Bonus: a big week for books

Tue, 09/08/2009 - 11:56
Lots of books cross my desk, and I think Amazon has me down as customer of the year. I've noticed that the quality of books keeps going up, particularly some of the business titles I've seen lately. No room for... Seth Godin
Categories: Marketing

Achievable avalanche opportunities

Tue, 09/08/2009 - 05:26
That's what your team wants. Your employees, your investors, your boss. They're willing to put in the time and the energy and the work if they think: The outcome might be an avalanche of attention, new business and growth, and... Seth Godin
Categories: Marketing

Achievable avalanche opportunities

Tue, 09/08/2009 - 05:26
That's what your team wants. Your employees, your investors, your boss. They're willing to put in the time and the energy and the work if they think: The outcome might be an avalanche of attention, new business and growth, and... Seth Godin
Categories: Marketing

Clout

Mon, 09/07/2009 - 06:22
The web knows something, but it's not telling us, at least not yet. The web knows how many followers you have on Twitter, how many friends you have on Facebook, how many people read your blog. It also knows how... Seth Godin
Categories: Marketing

Clout

Mon, 09/07/2009 - 06:22
The web knows something, but it's not telling us, at least not yet. The web knows how many followers you have on Twitter, how many friends you have on Facebook, how many people read your blog. It also knows how... Seth Godin
Categories: Marketing

Pay for stuff

Sun, 09/06/2009 - 06:20
As a bootstrapping entrepreneur, my instinct has always been to work before spend. If there was a way to spread the word virally instead of buying ads, I would. If there was a way to change the project so I... Seth Godin
Categories: Marketing

Pay for stuff

Sun, 09/06/2009 - 06:20
As a bootstrapping entrepreneur, my instinct has always been to work before spend. If there was a way to spread the word virally instead of buying ads, I would. If there was a way to change the project so I... Seth Godin
Categories: Marketing

Square one is underrated

Sat, 09/05/2009 - 06:42
Perhaps the worst outcome most people can imagine when a project stutters is having to go, "all the way back to square one." Apparently, square one is an unhappy place, and far away, too. Hey, if you're lost, if you've... Seth Godin
Categories: Marketing