Seth Godin's Blog
The hierarchy of success
I think it looks like this: Attitude Approach Goals Strategy Tactics Execution We spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing. Big news:...
Seth Godin
Categories: Marketing
The end of dumb software
In the age of rapid cycles and connected data, how long are we going to have to settle for dumb software? Here's the detail screen from iCal. If I write a long text to go with an appointment, the only...
Seth Godin
Categories: Marketing
The end of dumb software
In the age of rapid cycles and connected data, how long are we going to have to settle for dumb software? Here's the detail screen from iCal. If I write a long text to go with an appointment, the only...
Seth Godin
Categories: Marketing
Flipping abundance and scarcity
I think it's dangerous and often fatal to put free on top of an existing business model. Things fall apart. People look at the free revolution and say, "oh, that could never work. If I gave x, y or z...
Seth Godin
Categories: Marketing
Flipping abundance and scarcity
I think it's dangerous and often fatal to put free on top of an existing business model. Things fall apart. People look at the free revolution and say, "oh, that could never work. If I gave x, y or z...
Seth Godin
Categories: Marketing
Taking the time to teach
What we do in the long run, over time, drip by drip, affects the market so much more than an angry reaction or urgent event. Smoking a pack a day for twenty years is a great way to be sure...
Seth Godin
Categories: Marketing
Taking the time to teach
What we do in the long run, over time, drip by drip, affects the market so much more than an angry reaction or urgent event. Smoking a pack a day for twenty years is a great way to be sure...
Seth Godin
Categories: Marketing
The big drop off
We try so hard to build the first circle. This is the circle of followers, friends, subscribers, customers, media outlets and others willing to hear our pitch. This is the group we tell about our new product, our new record,...
Seth Godin
Categories: Marketing
The big drop off
We try so hard to build the first circle. This is the circle of followers, friends, subscribers, customers, media outlets and others willing to hear our pitch. This is the group we tell about our new product, our new record,...
Seth Godin
Categories: Marketing
Righteous indignation
This is a default response for many people--irked customers, angry bosses, disappointed colleagues. It's easy to go into high dudgeon (in fact, low dudgeon isn't even in the dictionary, it's always 'high'). The thing is: it doesn't work. It rarely...
Seth Godin
Categories: Marketing
Righteous indignation
This is a default response for many people--irked customers, angry bosses, disappointed colleagues. It's easy to go into high dudgeon (in fact, low dudgeon isn't even in the dictionary, it's always 'high'). The thing is: it doesn't work. It rarely...
Seth Godin
Categories: Marketing
Bonus: a big week for books
Lots of books cross my desk, and I think Amazon has me down as customer of the year. I've noticed that the quality of books keeps going up, particularly some of the business titles I've seen lately. No room for...
Seth Godin
Categories: Marketing
Bonus: a big week for books
Lots of books cross my desk, and I think Amazon has me down as customer of the year. I've noticed that the quality of books keeps going up, particularly some of the business titles I've seen lately. No room for...
Seth Godin
Categories: Marketing
Achievable avalanche opportunities
That's what your team wants. Your employees, your investors, your boss. They're willing to put in the time and the energy and the work if they think: The outcome might be an avalanche of attention, new business and growth, and...
Seth Godin
Categories: Marketing
Achievable avalanche opportunities
That's what your team wants. Your employees, your investors, your boss. They're willing to put in the time and the energy and the work if they think: The outcome might be an avalanche of attention, new business and growth, and...
Seth Godin
Categories: Marketing
Clout
The web knows something, but it's not telling us, at least not yet. The web knows how many followers you have on Twitter, how many friends you have on Facebook, how many people read your blog. It also knows how...
Seth Godin
Categories: Marketing
Clout
The web knows something, but it's not telling us, at least not yet. The web knows how many followers you have on Twitter, how many friends you have on Facebook, how many people read your blog. It also knows how...
Seth Godin
Categories: Marketing
Pay for stuff
As a bootstrapping entrepreneur, my instinct has always been to work before spend. If there was a way to spread the word virally instead of buying ads, I would. If there was a way to change the project so I...
Seth Godin
Categories: Marketing
Pay for stuff
As a bootstrapping entrepreneur, my instinct has always been to work before spend. If there was a way to spread the word virally instead of buying ads, I would. If there was a way to change the project so I...
Seth Godin
Categories: Marketing
Square one is underrated
Perhaps the worst outcome most people can imagine when a project stutters is having to go, "all the way back to square one." Apparently, square one is an unhappy place, and far away, too. Hey, if you're lost, if you've...
Seth Godin
Categories: Marketing
